![]() ![]() The beauty of this show is that it shows us you can be the Madonna and the whore. She credits the part of Billie, a mother who does not curb her desire yet bears her vulnerabilities, with helping that acceptance, including the “no-brainer” decision to allow the camera to close in on her own so-called imperfections: “When I played younger Billie, in Season 1, we had to cover some of those mom parts in the present it’s really been a conscious decision not to. My friend messaged on WhatsApp: “This woman is ‘of an age’ and her body is obviously one that has had children and she is not perfect but still full on naked and stunning with these amazing flaws.” We’re all in our 30s or 40s and we’ve all had kids. The actress who plays her, 43-year-old Sarah Shahi, a mum of three, looks hot as hell as her new love interest traces his finger down her stomach, touching her crinkled skin and passing the stretch marks that she picked up from having twins in real life. Actually there are lots of scenes in Sex/Life setting my group chat alight, but-as my friends and I made our way through the second season of the ridiculously steamy Netflix show which spotlights female desire-one of us posted, with euphoria of a different kind, about a kitchen moment in Episode 2.īillie, the show’s protagonist and a mum of two who is having and instigating great sex, stands naked but for her underwear on a second date. So the more that Reels grows, even though it adds engagement to the system overall, it takes some time away from Feed and we actually lose money,” he said.There’s a scene in the current season of Sex/Life that set my group chat alight. Currently, the monetization efficiency of Reels is much less than Feed. “The next bottleneck that we are focused on to continue growing Reels is improving monetization efficiency or the revenue that’s generated per minute of Reels watched. ![]() On the investor call for Meta’s Q4 2022 results, Zuckerberg expressed that Reels is not making enough money yet. But the company would hope that the format brings more money while it burns cash on the metaverse efforts. Last year, Mark Zuckerberg said that Reels have reached a $1 billion annual revenue rate. For both these ad formats, the company shares 55% of the revenue with the creators. Last year, it expanded its overlay ads experiment to creators in more than 50 countries in addition to displaying in-stream ads. Given that short video is one of the most popular formats on social media today, Meta is probably trying to bank ad money. But these creators had to garner millions of views on their Reels, and Meta was happy to distribute money to make the format more popular. Multiple creators got more than $10,000 in bonuses, with some claiming to get even $35,000 in a month. ![]() This is a bit strange to hear, given that the short video product is already available in more than 150 countries.Īs TechCrunch has reported previously, creators got healthy bonuses under this program. Meta told the publication that it might reintroduce the program in “targeted” ways if Reels enter a new market. Meta will still respect any commitment for bonuses for 30 days, according to the report. The program’s discontinuation, first reported by Business Insider, indicates that platforms are looking to pull back from paying creators based on the popularity of their short videos. ![]() The shutdown will impact all Reels creators on Facebook and U.S.-based creators on Instagram - the Instagram program was only available for creators based in the U.S. The program, originally introduced in 2021, incentivized content makers to generate more short video content. Meta is pausing its program to pay bonuses to creators for making Reels and hitting specific benchmarks. ![]()
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